• Mobile alerts drive 1 out of 3 recipients in-store and 27% of those make a purchase.

    (Source: Harris Interactive Survey commissioned by Placecoast, 2010)

  • 47% of consumers confirm they use their smartphone to search for local information, such as information about a local store they want to visit.

    (Source: Local and the e-tailing group, 2012)

  • 40% of social media users access social media content from their mobile device.

    (Source: Nielson, 2011)

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